Magazine Launch Press Release Examples
Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. That’s why we’ve put this guide together, to walk you through the following:. Everything you need to know in order to write a killer press release. 10 real world samples, including press releases for startups, tech and company launch announcements, plus events, funding and more. Free press release template Word doc. The best tips of the trade on how to pitch a press release to the media.
- Magazine Launch Press Release Examples For A Fundraiser
- Magazine Launch Press Release Examples Of Investigation
- New Business Launch Press Release
A concise, targeted press release can lead to media attention, increased sales and an. 'After the Story Runs: How to Get the Most From Your Ink' and 'Launching a PR Campaign. You'll find good examples in newspapers and magazines.
How to build on the momentum that’s generated from press coverageSo without further ado, here’s what we’ve learned from the thousands of press releases we’ve written and pitched to the media over the years. First, a very quick bit of context (that you should definitely read)Press releases have been the bread and butter of PR, almost since the dawn of the industry. Their use is so ubiquitous in the PR world as they’re a simple and concise medium to transmit an announcement to the press.But it’s undeniable that the rules of the game have changed. The TechCrunch Editor at Large, Mike Butcher, summed up the mood of the media industry a few years ago in a:“Mostly, ‘press releases’ are written in the way a PR’s client would write a news story.
They are usually pretty rambling and designed to please the client (read: stroke their ego) rather than assist the journalist to get shit done, and fast. So, I think the press release format is DEAD.”We think the last line is overdoing it a bit, as based on our experience, press releases are still the preferred method of communication for editors at most leading publications. However he hit the nail on the head with his other points, so the PR industry has had to adopt its methods to achieve the end goal of media coverage.In this guide we’ll explain how our press release methodology and templates are keeping us ahead of the curve – helping startups and other companies we work with gain more media exposure.You can also read our. This provides a complete overview of the PR industry in 2019. It also provides advice and resources for startups and other businesses. Part 1 – How to write a press release (with real world examples) What is a press release and what’s its purpose?Let’s break it down to the basics; a press release is an official announcement from a company, organisation or individual, providing information about a newsworthy event.
Magazine Launch Press Release Examples For A Fundraiser
The goal is to gain media coverage by sending the press release to journalists, bloggers and influencers.They’re often one of the main components of a well balanced PR and media strategy, alongside other mainstays such as guest articles, expert comments and opinions, and media appearances.But earning media coverage is just the means towards bigger picture objectives, which are usually one or more of the following:. Build brand awareness.
You can reach your target market very effectively through earned media. Increase your legitimacy.
Crucial for startups. Potential customers or investors need to have faith in your business, positive media coverage can really help with this. Gain referral traffic. Media coverage generated from a good press release, especially when talking about a new product or service, can generate referral traffic. Increase backlinks.
This one depends on a few factors. We’ve written a guide, explaining when.When should I write a press releaseSo as discussed above, press releases are used to share and communicate news about important company announcements. The most common press release announcements include:. Company launch/startup launch.
Magazine Launch Press Release Examples Of Investigation
Securing funding. New product, service or territory launch.
Winning or renewing a partnership. Publishing research findings. New hire. Winning an award.
New Business Launch Press Release
Customer or user acquisition milestone. Industry first. Upcoming eventBut not everything that falls into the above list is necessarily newsworthy. And there are some instances when could be more appropriate for you. What news is press release worthy (and what isn’t)A common mistake many companies make is to issue press releases when they have nothing newsworthy to announce, often dictated by an arbitrary press/outreach calendar cycle. The golden rule we always stick to with our clients is:‘never issue a press release for the sake of issuing a press release’Companies that don’t abide by this rule will usually find there is little to no ROI with this activity.
They will also suffer from opportunity cost, as their resources could have been put to better use on other PR and marketing activities that would have provided a better return.So how do we decide what’s newsworthy and what’s not?It all comes down to the substance of the announcement. Here’s the thought process of our editorial team.What’s your story and how to tell itNow you know what news is press release worthy (and what isn’t), the next thing you need to do is tell your story in a way that adds value and intrigue.What’s your angle?If you’re announcing the launch of your startup, then I’m afraid to say this fact alone is not newsworthy. You need to develop a hook – why this announcement matters to the people reading it.The hook matters more than ever these days. Whereas in the good ol’ days, you could put out thin press releases with no hook and expect some coverage, the information age we now live in means you need to work much harder to get attention.The angle you take will depend on what you’re announcing as well as the industry you’re in. Here are some common examples:.
Solving a problem. Does what you’re announcing solve a known problem?. Addressing a need. Does it address a clear need within the market?. Progressing towards a goal. Does it help you move towards a goal?.
Achieving a goal. Have you achieved something of value? Does this have wider benefits?. Providing new insight/challenging orthodoxy. Does it tell us something we didn’t already know, or challenge current assumptions?What information should you include?It’s the classic who, what, when, where, why. These five points should be covered off in the opening paragraph. Part 2 – How to pitch a press release (and boost your chances of getting it published)Now you know when and how to write a press release, the next step is sending it to journalists, bloggers and influencers.
This is known as outreach within the PR world and here’s everything you need to know to get press coverage. What’s the targeting approachAre you after quality or quantity? Dear JOURNALIST NAME I know you’re busy, so I’ll keep this brief. AI For Everyone an award winning and VC backed global data management tech startup, is launching the first ever white label data science platform to help businesses build scalable and cost effective AI solutions.I thought this would be of interest to you, as you’ve recently written a number of stories about the data science industry and startups. Here are the key points of AI For Everyone’s new platform:. This cost-effective service is available to companies of all sizes, which will help unlock and democratize access to AI, to enterprises who were previously locked out from this technology due to the high price of entry.
The Global Data Science Platform is growing rapidly, with last year’s growth rate running at 40%, and the estimated market value now standing at $500 billion. This new platform is poised to leverage this. AI For Everyone has been built around the philosophy of open data for everyone and this announcement marks an important step towards their goal of harnessing the power of data to improve businesses and society.Attached is the full press release. Part 3 – How to build on the success of a press releaseSo you’ve written your press release, pitched it to journalists and bloggers, and won some press coverage. Great job!But don’t stop there. You should now run a victory lap, to capitalise on this as much as possible.Start with your own channels:. Tell your staff first.
This is overlooked way too often, but yo ur staff should be the first to know about any announcements. It’s great for morale and they’re fantastic brand ambassadors.
Publish a blog post, but provide even more value than what was included in the press release. Include images, infographics, videos and CTAs. Put the news out on your social channels. Include infographics or other multimedia. Tell your clients, partners or customers. If it’s a big announcement, send a personal email to each of your clients or partners, and include it in your next newsletter.
Featured in a major publication? Shout about this so everyone can hear. Include the publication’s logo on your homepage, under a “featured in” banner, then talk about this in any outbound marketing such as upcoming newsletters.Then nurture and build on any replies you had from journalists:.
If a journalist wrote up your press release into an article, send them a brief thank you email. This is a nice way to start building a relationship.